Cuban Banking Study Group
A complete redesign on the group's existing WordPress: new design across every page, a mobile menu where there wasn't one, and working contact and membership-application forms.
cubanbankingstudygroup.com →
Websites & marketing for small and mid-sized businesses
Your business grew up. Your website didn't.
We redesign websites and build marketing campaigns for businesses of roughly 5 to 250 people that have outgrown their old site — or have never had real marketing at all. One accountable team, fixed-fee packages, in English and Spanish. We work with businesses in South Florida and the New York / New Jersey area.
Free, no obligation. A one-page review of your site and marketing with three fixes you can act on.
Websites & campaigns
Fixed-fee packages
Bilingual EN / ES
South Florida · New York / New Jersey
Free snapshot
Start with an honest look at what you have now.
Before anyone talks about a redesign, we look at your website and marketing the way a new customer would — on a phone, in a search, in a hurry — and put what we find on one page.
Request your snapshotYou keep the snapshot whether or not we ever work together.
- Your site on a phone and on a desktopScreenshots of what customers actually see, and where it gets in their way.
- The basics that cost you customersSecurity, load time, menus, contact and booking paths, and whether the page is current.
- Your marketing, as it standsWhether you show up in local search, which channels you use, and whether anything is being measured.
- Three specific fixesRanked by impact, with what each one would take — including the ones you can do yourself.
Selected work
Sites we’ve built. Campaigns we’d put on the street.
Websites we've built, campaign concepts from our public-health studio — shown as concepts — and three spec campaigns for the kinds of businesses we serve.
Websites
Our campaign studio
The site for our public-health campaign studio, designed and built in-house to present campaign concepts the way a buyer needs to see them.
elconsultingco.com →Campaigns
“Cans of Pain.”
Lead paint hides in millions of homes — most people believe it vanished decades ago. We reloaded the most familiar object in the story: the paint can, relabeled with the symptoms.
“You called it a phase.”
Lead doesn't announce itself. It arrives as a school struggle a family has already blamed on something else — so we meet parents at the worry they already have.
“Help is here. Right here.”
Show people where help is instead of warning them. Treatment and someone who answers — closer than you think. Every placement gives someone a next step they can take today.
“Fiber is coming to your street.”
Make a utility upgrade feel like news on your own block. The campaign names the street, not the city.
Supporting lines: Your neighbors are already asking about it. Sign up before the crews reach your block.
Runs: neighborhood signs, addressed direct mail to the build area, geo-targeted social.
Runs: neighborhood signs, addressed direct mail to the build area, geo-targeted social.
“The eye exam you keep rescheduling.”
Patient acquisition that meets people at the reminder they keep putting off — not a frame sale.
Supporting lines: Book it in a minute, tonight, from your phone. Bring your insurance card and we’ll check your coverage.
Runs: insurance-season and back-to-school direct mail, local social, a one-page booking landing page.
Runs: insurance-season and back-to-school direct mail, local social, a one-page booking landing page.
“Your business banks where it's seen.”
Position small-business lending as being known by name, against big-bank anonymity.
Supporting lines: Small-business loans decided by people who know your street. Talk to a lender who picks up the phone.
Runs: local out-of-home, bilingual community social, branch and business-association collateral.
Runs: local out-of-home, bilingual community social, branch and business-association collateral.
Services
A better website. Then the marketing that fills it.
The site, the campaign that points to it, and the small automations that keep leads from slipping, all built by the same people. Fixed scope, fixed fee.
01
Website redesigns
scoped for 3–4 weeksA site that looks like the business you've become.
Clean, fast, mobile-first, and easy to update yourself. Written for the customer who is comparing you with two competitors on a phone — with a clear way to call, book, or ask for a quote on every page.
Recent work: the Cuban Banking Study Group redesign and our own campaign-studio site.
- Mobile-first and fast-loading
- Contact, quote, and booking paths that reach you
- English and Spanish when you need both
- Local search basics set up properly
- Analytics, so you can see what's working
- Easy for your team to edit
02
Marketing campaigns
concept to launch-readyCampaign Sprint
Scoped for about 30 days
One big idea, carried across the channels it needs — headlines, design, and production-ready files. You run it, or we help you place it.
Launch Kit
For a new location, service, or product
Everything a launch needs to go live — the campaign, a landing page, a one-page sales sheet, and 30 days of social to keep it moving.
Always-on Studio
Ongoing
Creative help month to month: campaigns, social, collateral, and media management as you grow. No long contract.
03
Simple automation
an add-on, not the headlineSmall automations that stop leads from slipping.
Quick, low-lift setups bundled with your site or campaign. Not enterprise software — just the handful of gaps where small businesses quietly lose customers.
- Instant follow-up on web inquiries
- Appointment and no-show reminders
- Review requests after a job or visit
- Social post scheduling
Fixed-fee packages — we quote after a free 15-minute call.Scope and price are agreed in writing before any work starts. No hourly billing, no surprise invoices.
Ask for a 15-minute call
Industries
Businesses that are good at the work — and deserve to be found.
The pattern is the same across industries: a real business with a reputation built on referrals, and a website that hasn't kept up. Here's where we focus.
01
Healthcare practices
Dental groups, physical therapy, optometry and optical.
- Sites that make booking easy on a phone
- Local patient acquisition and new-location launches
- Reminders and review requests
02
Home & building services
HVAC, electrical, plumbing, roofing, and specialty contractors.
- Quote-request sites that show real projects
- Seasonal and neighborhood campaigns
- Recruiting campaigns for skilled trades
03
Community banks & credit unions
Community banks, credit unions, and their marketing teams.
- Membership and account-growth campaigns
- Small-business lending campaigns
- Bilingual community outreach
04
Insurance agencies
Independent agencies, personal and commercial lines.
- Sites that make it easy to ask for a quote
- Renewal-season and line-of-business campaigns
- Spanish-language outreach
05
IT & telecom
Managed service providers, regional ISPs, cabling and telecom firms.
- Sites that explain the service in plain language
- B2B lead generation for commercial accounts
- Neighborhood and service-area launches
06
Professional services
Accounting, legal, consulting, and other advisory firms.
- A site that matches the quality of the work
- Clear service pages and team bios
- Seasonal campaigns and sales collateral
Bilingual from the first draft.Bilingüe desde el primer borrador.
Many of the customers you want would rather read about you in Spanish. We write websites and campaigns in English and Spanish from the start — not a translation plugin bolted on at the end.
Daniel works in both languages, so the Spanish version gets the same thinking as the English one: the same offer, the same tone, the same clear next step.
How we work
Snapshot to launch, measured.
One team from the first conversation to launch day. No account layers, no handoffs between vendors.
01
Snapshot
A free, one-page review of your current site and marketing, with three specific fixes.
02
15-minute call
We learn the business and what a win looks like, then send a fixed-fee quote in writing.
03
Design
Site structure, copy, and the campaign idea — reviewed with you before anything is built.
04
Build & launch
We build it, test it on phones and desktops, and put it live — in one language or both.
05
Measure
Calls, form fills, and bookings are set up to be tracked from launch, so you see what’s working.
A homepage is only worth what it does: get the phone to ring.
About
Who you're working with.
EL Consulting Group LLC is led by Daniel Diaz, a 22-year operating executive across finance, technology, and communications. He has been COO and a board member of FST, a B2B advertising agency; Global Controller at JeffreyGroup, a PR and communications network; VP of Finance at Artisan Media; and worked at Deutsche Bank. He holds a dual MBA from Rutgers–Newark and works in English and Spanish.
In practice, your website and marketing are built by someone who has run the finances of a business and knows what a marketing dollar is supposed to bring back — not just what looks good in a portfolio.
We're based in the New York / New Jersey area and work with businesses in South Florida and across NY/NJ — remotely, and in person when the work calls for it.
- Principal
- Daniel Diaz, Managing Member
- Experience
- 22-year operating executive · Dual MBA, Rutgers–Newark
- Languages
- English & Spanish
- Where we work
- South Florida (Miami-Dade, Broward, Palm Beach) · New York / New Jersey
Government & public sector
Government
Looking for our government work?
Capabilities, procurement facts, and certifications for federal, state, and local agencies are on their own page.
Contact
Let's see what your site could be doing.
Send us your website and we'll come back with a free snapshot: what's working, what's costing you customers, and three fixes. If you'd rather just talk, ask for a 15-minute call.
¿Prefiere hablar en español? Escríbanos y le respondemos en español.
- danny@elconsulting.ai
- Phone
- (551) 258-8593
- Where we work
- South Florida · New York / New Jersey
- Response
- English or Spanish · Replies within one business day